First off, what are today’s Social Media campaign trends? What makes a social media campaign? Even better, what is a social media campaign?
Very often, when somebody decides to market their product online, be it a FMCG product or an online service, they start to think about online marketing like your regular marketing efforts. Which is to put in your money, milk your resources, push your product to as much people as you can in the earliest possible time period.
Is this a wrong approach? Hell no. How could it be wrong when marketers have been successful at this time and again?
The truth is, this strategy isn’t wrong but, it possibly isn’t the best one, you could’ve used.
Online marketing is no longer about trying to engage your “audience”. And social media is no longer a marketing tool for your product.
Successful Social Media Campaign
I wish it was, in fact it might have been for some time (and also even now), but the fact is that it isn’t working and we’re still in a transition period, learning new things, experimenting newer strategies, and learning from mistakes.
So, what are social media campaigns?
They’re not any longer your average, on the face advertising, not even are they about “engaging customers” through social media channels, and most definitely, social media campaigns aren’t about using a set of tool like facebook and twitter – just because they are available.
Social Media Campaigns today are about creating experiences. Rich, memorable and engaging experiences.
I’m not trying to say that they aren’t about brands or selling. No, they are indeed about “selling stuff online”, but we’ve evolved, we’ve learned from our mistakes, we’ve gotten clever and we’re no longer in the era of persuasive buying. We’ve moved on to a new era of experiences and relationships.
We buy what we like, not what we actually need. We share, because we enjoy, not because you were asked to.
Now, where does this bring us? Does it make online marketing easy?
I think not. It has moved up further more levels, and things could get complicated if you don’t understand or try and learn about the environment.
Article from Daily SEO Blog
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