Posts Tagged ‘SEO’
Mar 11

You’ve spent hours developing your new blog and preparing to publish your first post. After months of hard work, you’re finally ready for the big unveiling.

The only thing you need now is readers.

Driving traffic to your blog is relatively straightforward – and pretty simple – if you’re willing to invest the time necessary to spread the word. Today we’re going to discuss the five top ways to spread the word about your blog, starting with content.

Tips Blog SEO

Tips Blog SEO

Content

Remember that old saying, “Content is king?” Well, consider it your mantra from now on, if it isn’t already. Your blog readers want valuable content they can use, not keyword riddled paragraphs they have to wade through to find a nugget of information.

Your readers aren’t the only ones demanding quality. Google and other search engines, with their latest algorithm changes, have made it their mission to weed out content farms and other websites with keyword-stuffed drivel.

Imagine that you provide high quality content. Then your readers are going to be much more likely to spread the word about your blog. So, while it’s not really a direct way to getting the word out about your blog, it is the most important aspect of getting people interested and driving traffic to your website.

Twitter

People love Twitter. It’s a fast and an effective way to get the word out about your blog and to share your new posts with your followers. Excited followers will re-tweet, spreading your message even further.

Build your follower base by following others in your industry. You’ll quickly find that when you follow one person, you will likely gain a slew of new followers that might be interested in reading your blog. Twitter regularly for success.

LinkedIn

LinkedIn can be a powerful networking tool and an effective way to spread the word about your new blog. If you don’t already have a profile on LinkedIn, invest the time in building one. Ensure that you complete as much of the profile as possible, and include links to both your blog and to your Twitter account.

LinkedIn allows you to post updates, much like Facebook, and attach files that your connections can see. Your connections will be alerted when you post a new Tweet. You can also join groups, another great way to get the word out about your blog, and expand your network through your connections.

Article by Daily SEO Tips Blog

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Mar 11

Brand searches frequently account for between 40 and 70 percent of all organic search traffic to a business website.

For service or product offerings, brand searches frequently signify that the searcher is “late” in the buy cycle and significantly more likely to make a transaction. Other times, these searches are conducted as a result off offline advertisement or reference from a respected influencer, such as a friend or a family member.

Regardless, branded search typically creates the highest conversion rates, the longest TOS (time on site), and the most pages/visit. In short, it’s your moneymaker.

It’s probably also the most neglected aspect of SEO.

Nightmare situations can frequently occur when negative content unexpectedly creeps into the SERPs of brand terms. This can include unfavorable reviews from companies such as Yelp or TripAdvisor. Additionally, unflattering blog posts or competitor squatting in search results can instantaneously have an adverse effect on sales.

Brand's Reputation

Brand's Reputation

Here are just a few ways to keep your branded traffic coming into your site with a positive outlook:

Socialize

Creating branded social channels are a great way to instantly populate your brand’s SERP with content that is completely controlled by your organization. Facebook, LinkedIn, and Twitter are great channels to get the ball rolling.

Additional algorithmic factors such as clickstream data and social sharing are expected to play greater roles over time, meaning significant (and natural) followership to these interactive content-sharing mechanisms will become increasingly important.

Evangelize

And no, I don’t mean sign up for 50 Yelp accounts. For local businesses, offsite user review sites are exceptionally important in earning consumer trust.

If a customer/client receives great service, don’t be shy about asking for a review. If you’re a bit more modest, keep well-placed buttons linking to the conversations on web pages, social sites, or offline marketing material. Additionally, setting up a Google Alerts or using more sophisticated tools such as Techrigy or Radian6 can help you locate both positive and negative boards and conversations on which to unleash your team of loyal ambassadors.

Frequently, many marketers feel powerless when up against closed conversations. In this case, try ramping up conversations on more powerful domains.

Article by John Lynch from Search Engine Watch

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Mar 11

In a test which could have significant implications to the world of online search, Facebook is testing the placement of separate web search field at the top of the site.

While it’s not known whether or not Facebook will make this a permanent shift, it’s substantial that the company would even consider having a second search box at the top of the site which sees over 250 million daily visitors.

The search box, which most likely directs users to the Bing-powered web results, would drive a substantial amount of search traffic. It would also potentially be a game changer for the ongoing duel between Microsoft and Google for web search.

Facebook Search The Web

Facebook Search The Web

While the battle is currently not even close, a Bing-powered search box at the top of Facebook would most definitely help to even the field. For the time being this is nothing more than a test, but if it were implemented it would dramatically boost Bing’s position in online search.

Article by Nick O’Neill from All Facebook webiste

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Mar 11

What is great site content? Content that sells. How do you create content that sells? By following the rules… and by adding a generous sprinkling of style, personality and verve while you’re at it.

The former – the science bit – is relatively straightforward. The latter – the emotional bit – is harder to pin down and advise on. So here’s twenty one relatively straightforward things to bear in mind if you want to create commercially powerful web page content. That is, information that people enjoy reading and search engines can analyse easily.

Online Marketing

Online Marketing

  1. Perfect your sales proposition so everything’s in the right order, creating a logical argument.
  2. Create a keyword rich header that inspires people to read on.
  3. Split your argument into bite sized chunks, each with a keyword-rich, bold sub-head.
  4. Tell people what you want them to do. Include a strong call to action on every page, each tailored to the page’s content.
  5. Write the way you speak – plain English is king!
  6. Cut out the waffle – create a clean, incisive message for each page.
  7. Include your key words and phrases in your body copy to the percentage density you’ve decided on.
  8. Use bullets and other types of lists to pick out important information.
  9. Use emboldening and italics sparingly or your copy will be a nightmare to read.
  10. Lay your copy out clearly with plenty of space around it so it’s easy to scan and find stuff.
  11. Avoid Camel Case – Where Every Word Begins With A Capital – Because It Makes Copy Look Really Jerky And It’s Very Difficult To Read!
  12. Stick to one or two basic sans serif fonts to keep your content easy on the eye, changing the type size for visual variety. Multiple fancy fonts hurt the eye and interrupt the reading process just enough to put people off.
  13. Take a professional but approachable tone if you’re selling mass market.
  14. Tailor your tone accordingly if you’re appealing to a niche market.
  15. Prioritise the information you include on each page, making sure you’re imparting it for the customer’s benefit rather than just blowing your own trumpet!

Article from Daily SEO Tips

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Feb 11

Google Inc.’s move last week to lower the search rankings of websites that the company said offer little useful information appears to be having a dramatic impact, according to firms that study search-engine data.

Google has changed its search algorithm in an effort to filter out data from “content farms” in search results. Marcelo Prince, Jessica Vascellaro and Simon Constable discuss how this affect site rankings and revenues for businesses.

Many websites that previously ranked highly in searches for certain keywords on Google dropped sharply following the change in the company’s search algorithms, the firms found. Some of the sites that were hurt defended the quality of their content, arguing that they had been unfairly lumped with bad actors on the Internet.

Meanwhile, some well-known social-networking, retail and news sites emerged as apparent winners, rising in Google’s rankings.

Google has said the change was aimed, among other things, at sites with what it calls “low quality” content: just enough information to appear in search results and lure users to pages loaded with advertisements. It estimated that the new algorithms would affect about 12% of U.S.-based search queries and would expand to non-U.S. queries in the near future.

“It has to be that some sites will go up and some will go down,” Google engineers Amit Singhal and Matt Cutts wrote in a blog post Thursday night. They said sites with original content “such as research, in-depth reports, thoughtful analysis and so on” will move up.

Article by Amir Efrati from The Wall Street Journal

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Dec 10

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back?

I want to focus on just one prediction for 2011 and then go ahead and try to make it happen on behalf of my clients. This seems like a more simple task than coming up with five or 10 predictions, knowing that some of them were made up simply so that I could fill a blog post.

The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing — although no indication was given to how much they affect rankings.

Search Engine Optimisation

Search Engine Optimisation

To be fair, if you were a search engine and wanted to know what brands, websites, and general content people wanted to interact with online, where would you go first? It has an added benefit for those who think that the SERPs are a bit spammy (I’m not one of them, for the record).

One way of reducing the number of arguably lower quality websites would be to look at who the popular brands are in the social media space and try to reward them with more authority.

How can SEOs take advantage of what seems to be a clear shift toward sentiment as an extra factor in achieving better rankings?

A growing number of SEO techniques can be undertaken with SEO, and specifically link building, in mind — from PR and advertorials to advertising on relevant industry websites.

In 2011, I expect this to become more closely tied with clients’ overall marketing campaigns. The best way to explain this is with an example:

Client A is a retailer, looking to boost sales of a specific range of camping equipment products. Special offers, promotions, and TV advertising is all planned and will revolve around a creative execution involving a character who will appear in their ads.

Article by Gareth Owen from Search Engine Watch.

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Dec 10

It’s all about Google in search today.

They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn’t in the news?). They have the innovation. They have some of the smartest minds in the world, although that trend is shifting of late.

Ignoring Google means ignoring online marketing, period. Ignoring Bing, on the other hand, or Yahoo usually means ignoring nothing more than a few extra clicks; like having a meal a la carte or ordering your pie without whipped cream.

BING

BING

But there’s a problem with that mindset. The problem is, marketers — especially SEOs — are ignoring Bing entirely, and in the process, ignoring a heavily e-commerce-focused demographic that can provide modest, but incremental, traffic, and revenue.

What if I told you that your company could experience between 5 and 10 percent incremental traffic and revenues by focusing on Bing? Who wouldn’t be interested in that! That stat is fairly accurate for sites which haven’t focused on Bing and have untapped opportunity, and I’ve seen it as high as 15 percent!

Article by Adam Audette from Search Engine Watch

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Oct 10

One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”).

The problem: it just doesn’t work that way. Website publishers must expect to be integrally involved in the process. If they aren’t, it will result in a bad link building campaign. Let’s look at a few different ways that an SEO could attempt to independently acquire links, and discuss the flaws with each.

Abstract model of Backlinks

Abstract model of Backlinks

Article by Eric Enge from Search Engine Watch

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Oct 10

We have to answer those questions from clients all the time: shall we start Search Engine Optimization (S.E.O) before Paid Search? Or shall we start Paid Search before S.E.O? What are the benefits of doing both simultaneously?

On one hand, common sense dictates that you may want to have your web site in order before starting to invest in online advertising.  Typically S.E.O is a good place to start: Having your  pages well designed, indexed and relevant to the user will improve user experience and online conversion. It will also boost your quality score (i.e. Google’s assessment of the relevance of an ad to the landing page) and therefore decrease you keyword bids.

On the other hand, Paid Search can be a powerful way to test keyword popularity and advertising messages. Customers’ engagement levels, as demonstrated by Click Through Rates (CTR) and on-site behaviour will give some insights into your S.E.O strategy.

SEO-paid-search-synergy

Happily married.

In our mind, Paid Search and S.E.O. are a happily married couple. Both disciplines work well together. We have tried to highlight the benefits of running those initiatives together:

1. Click Through Rates lift

Various pieces of research from Forrester and other SEM agencies have shown that the appearance of a web site links in both natural and paid search (‘sponsored results’) sections of search engines produced an incremental 15 to 20% Click Through Rates. It appears that having an ad reinforces the idea that your web site is legimitate and encourages more visitors to click on the natural link.

2. Unified reporting

As highlighted above, customers’s insights from one area can inform decisions to the other. From a S.E.O. standpoint, your Omniture, Google Analytics, webtrends and other anlaytics will provide an idea if what search queries are entered by visitors to your site. Those will be used to create your Paid Search strategy and keyword categorization. From a Paid search standpoint, be on the look for highly performing ad copies that will indicate the popularity and relevance of keywords and messaging that will shape your S.E.O stragegy.

3. Landing page optimization

A successful landing page strategy will be guided by both S.E.O. and Paid Search findings. As stated above, S.E.O can help improving customer experience, conversion and quality score. All of them can have a pretty large impact to your keyword bid strategy. Google recently said that doubling your quality score will double your rank under the paid search area, regardless of your bids.

4. Consistent brand experience

Having control  over S.E.O. and Paid Search will help create a consistent set of messages to the customer, improving brand recall and relevance.

5. Long tail strategy

While S.E.O. tends to focus on ‘owning’ the head (i.e. large traffic) keywords, Paid Search can be used to capture long tailed keywords that have less traffic but tend to more relevant and costs effective. It’s yet too early to say whether Google Instant could change the long tailed keyword hunt.

All-in-all we recommend that S.E.O and Paid Search run together and are performed by the same team, where it’s in-house or done externally.

Aug 10

“The next Google” label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook.

The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as links to external sites were spotted in Facebook search results.

Facebook VS Google

Facebook vs. Google?

Right now, Facebook as a search provider is barely a blip, behind the likes of Ask and eBay, according to comScore. One obvious difference is that Facebook isn’t a search destination — people go to Google to search, people go to Facebook to be social. This number will stay low as long as Facebook isn’t a toolbar option and doesn’t allow searches from users who aren’t logged in.

Another considerable difference between Facebook and a traditional search engine is that links are used in judging credibility as opposed to the possibility of “Likes.” Many sites will never have Like buttons, which is a concern.

Article by John Greer, Search Engine Watch

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