Posts Tagged ‘Search’
Feb 11

As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns.

Because search gets the lion’s share of a digital marketing budget, it might seem like the most likely candidate for a cutback — after all, there’s usually so much of it. But marketers might want to think twice before jumping to that conclusion, because it may very well be a blind leap of faith.

Targeting search vs facebook

Targeting search vs facebook

In the last year alone, the only thing more impressive than Facebook’s growth has been the buzz around it. Users, page views, estimated value, and a Hollywood blockbuster all seem to point to “the next big thing” — something that all marketers should want to be part of.

In reality, Facebook marketing offers a very different value proposition from search marketing, and results-driven marketers can still get a much better return our of search than they can out of social.

Article by Guillaume Bouchard from Search Engine Watch

Read the full article here

Aug 10

With Google search over SSL, you can have an end-to-end encrypted search solution between your computer and Google. This secured channel helps protect your search terms and your search results pages from being intercepted by a third party. This provides you with a more secure and private search experience.

To use search over SSL, visit New window icon each time you perform a search. Note that only Google web search is available over SSL, so other search products like Google Images and Google Maps are not currently available over SSL. When you’re searching over SSL, these properties may not appear in the left panel.

What is SSL?

SSL (Secure Sockets Layer) is a protocol that helps provide secure Internet communications for services like web browsing, e-mail, instant messaging, and other data transfers. When you search over SSL, your search queries and search traffic are encrypted so they can’t be read by any intermediary party such as employers and internet service providers (ISPs).

Read more about Google SSL Search here