Posts Tagged ‘re-marketing’
Sep 10

Have you been working hard for a long time to lose weight and are frustrated and ready to give up? HCG Diet has helped thousands of people lose both a little and a lot of weight.

HCG Diet Solutions contacted SEM Valet to help them create a holistic Search campaign. Like many Small and medium businesses, HCG wants to focus on what they do well: help customers loose weight. SEM Valet will manage their Search activities from now on, starting with Google AdWords and then branch-out across Bing, Yahoo and other search engines.

Helping Oral HCG succeed in search

Injecting Search into Oral HCG marketing mix.

We welcome Oral HCG to our growing family of customers and look forward to a long lasting partnership.

Apr 10

As a follow-up to my previous post on re-targeting, I was curious to explore what Google has to offer in its AdWords tool. Re-targeting (or re-marketing as Google calls its) allows you to show AdWords ads with people who’ve previously visited key pages on your website, giving you a powerful new way to match the right people with the right message. It is only available on the Google content network at this point. I am curious to know when this will be made  available in the search network too.

Re-targeting is easy to set-up in AdWords. It only require that you add a little html code to the pages of your websites where you tag visitors. Once those visitors hit a web site from the content network (e.g  Wall Street Journal blog), your ad will show-up. AdWords provides a simple interface in the audience tab to define those settings. Here’s a video from Google that explains it all.