If you own a website, you’re already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one.
As you continue managing the site, you’re constantly changing your search engine visibility, so it’s important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.
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