If you own a website, you’re already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one.

As you continue managing the site, you’re constantly changing your search engine visibility, so it’s important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.

Article by John Greer, Search Engine Watch

Read the full article here

This week, we’ll provide you with some guidance for measuring the results of these changes.

With AdWords, you can see how successful your advertising is by monitoring the statistics in your account. Understanding these statistics allows you to assess your results and further tweak your campaigns for even better performance.

Article from Google’s official blog.

Read the full article here.