Posts Tagged ‘market share’
Mar 11

Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace.

Using some very rough math that would mean US mobile paid search could be worth approximately $1.1 billion (at least) by the end of 2011. And almost all that money would be Google’s.

Google Market rate Paid search on mobile

Google Market rate Paid search on mobile

Just as Google dominates mobile search share in the US (with roughly 98 percent), the report said that 97 percent of mobile search spend (for Efficient Frontier clients) now goes to Google, while 3.2 percent spend goes to Bing/Yahoo.

Article by Greg Sterling from Search Engine Land

Read the full article here

Jul 10

Let’s be cautious about running too far with these numbers, but Royal Pingdom (using data from StatCounter) has reported/estimated Google’s global mobile search market share to be almost 100%

Google is clearly dominant in mobile search across smartphones (and feature phones). However these numbers may not be completely accurate. For example, the chart above shows PC and mobile search market share according to StatCounter. But while the general PC search share numbers may reflect selected markets (e.g., UK) they’re not accurate for the US and a number of other places around the world.

Article by Greg Sterling from Search Engine Land

Read the full article here

Jul 10

Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side.

Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of the paid ads are being powered by Bing in their tests, up to 25% of the organic results can be powered by Bing. Yes, up to 25% of the time you go to Yahoo and conduct a search, it can be a Bing powered set of search results.

Bing-Yahoo-search-engine

Article by Barry Schwartz from Search Engine Land

Read the full article here