Facebook as an advertising platform can be difficult for some marketers to wrap their heads around. If there is no literal “interest” in Facebook’s targeting interface some marketers will wipe their hands of the platform and declare, “My customers aren’t on Facebook” and go back to AdWords and AdCenter. #facepalm.
One group of people marketers would love to get their ads in front of are the affluent. There is no way to target strictly job titles, incomes, or property values on Facebook unless you think outside the box.
First, think about what Facebook asks the users to disclose:
- Where you live
- Political Views
- People Who Inspire You
- Favorite Games
- Sports you Play
- Sports Teams
Identifying what your affluent target market would reveal about themselves when prompted by these questions is the secret sauce.
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