Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where it’s at if you’re looking to market to those B2B decision makers.

B2B in Social Media

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Researchestimates. That’s quite a large number considering offline avenues you have at your disposal can often cost more than social media marketing, and offer fewer success metrics to prove return on investment.

The big question here is, however, does a B2B social media marketing campaign actually work? What better way to examine whether it does than with examples?

Article by Kaila Strong from Search Engine Watch.

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