Archive for December, 2010
Dec 10

It’s that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 — possibly because they were so wrong last year that it wasn’t worth looking back?

I want to focus on just one prediction for 2011 and then go ahead and try to make it happen on behalf of my clients. This seems like a more simple task than coming up with five or 10 predictions, knowing that some of them were made up simply so that I could fill a blog post.

The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing — although no indication was given to how much they affect rankings.

Search Engine Optimisation

Search Engine Optimisation

To be fair, if you were a search engine and wanted to know what brands, websites, and general content people wanted to interact with online, where would you go first? It has an added benefit for those who think that the SERPs are a bit spammy (I’m not one of them, for the record).

One way of reducing the number of arguably lower quality websites would be to look at who the popular brands are in the social media space and try to reward them with more authority.

How can SEOs take advantage of what seems to be a clear shift toward sentiment as an extra factor in achieving better rankings?

A growing number of SEO techniques can be undertaken with SEO, and specifically link building, in mind — from PR and advertorials to advertising on relevant industry websites.

In 2011, I expect this to become more closely tied with clients’ overall marketing campaigns. The best way to explain this is with an example:

Client A is a retailer, looking to boost sales of a specific range of camping equipment products. Special offers, promotions, and TV advertising is all planned and will revolve around a creative execution involving a character who will appear in their ads.

Article by Gareth Owen from Search Engine Watch.

Read the full article here

Dec 10

Are you looking for professional live receptionist that you can use from the comfort of your own home office? Then contact Virtual Home Office for more information. They currently have a free one-month trial.

Main Virtual Office

Take control of your image

SEM Valet is working closely with Main Virtual Office to build their customer base from the ground-up. Our expertise in paid search combined with their efforts in SEO and conversion paths is laying foundations for a great partnership.

SEM Valet has produced a laser focused campaign that includes techniques such as dynamic keyword insertion, multiple match types and advanced keyword expansion & negative keywords additions. We are also optimizing for conversions for both the search and content network.

We are excited to be working with them and look forward  to a great partnership.

Dec 10

It’s all about Google in search today.

They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn’t in the news?). They have the innovation. They have some of the smartest minds in the world, although that trend is shifting of late.

Ignoring Google means ignoring online marketing, period. Ignoring Bing, on the other hand, or Yahoo usually means ignoring nothing more than a few extra clicks; like having a meal a la carte or ordering your pie without whipped cream.

BING

BING

But there’s a problem with that mindset. The problem is, marketers — especially SEOs — are ignoring Bing entirely, and in the process, ignoring a heavily e-commerce-focused demographic that can provide modest, but incremental, traffic, and revenue.

What if I told you that your company could experience between 5 and 10 percent incremental traffic and revenues by focusing on Bing? Who wouldn’t be interested in that! That stat is fairly accurate for sites which haven’t focused on Bing and have untapped opportunity, and I’ve seen it as high as 15 percent!

Article by Adam Audette from Search Engine Watch

Read the full article here

Dec 10

We are thrilled to partner with Bump Networks. Bump is a web design agency based out of Maui in Hawai. It leads the charge to bring dramatic improvements to its clients’ marketing efforts, and also how they do business. Bump is an established agency in the U.S and we are proud to be working with such a thought leader.

SEMValet and Bump Network alliance

Bumping up a promising partnership.

The alliance consist in the provision of SEM services. This partnership demonstrates our commitment to agency. We believe SEMValet has the recipe to make those agencies more productive and free valuable resources to focus on their core competencies.

Click here for more information about Bump Networks web services.

Dec 10

Feeling a little overwhelmed this holiday season? Between work, family, avoiding sick co-workers and shopping for gifts, you’ll be glad to know that you can also effectively schedule in some time for social media. Great. More stuff to add to your list!

Always start with an objective in mind. Don’t have one? Here’s a list for some helpful ideas. These are some things that you’ll realistically be able to accomplish if you put in the time.

Time for Social Media

Time for Social Media

Article from E Marketed blog

Read the full article here

Dec 10

Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where it’s at if you’re looking to market to those B2B decision makers.

B2B in Social Media

B2B in Social Media

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Researchestimates. That’s quite a large number considering offline avenues you have at your disposal can often cost more than social media marketing, and offer fewer success metrics to prove return on investment.

The big question here is, however, does a B2B social media marketing campaign actually work? What better way to examine whether it does than with examples?

Article by Kaila Strong from Search Engine Watch.

Read the full article here

Dec 10

Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines.

Where’s Wikileaks?

Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks:

Wikileaks Google Search

Wikileaks Google Search

Where’s Wikileaks?

Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks:

Wikileaks Google Search

Wikileaks Google Search

That “Cable Viewer” listing, with a description written in French and the strange number rather than a domain name? That’s Wikileaks — not the home page, but at least a key section of the site that’s in the news right now.

Note: When I originally wrote this story, I missed that Wikileaks was listed at all at its new location. About two hours later, I noticed my mistake. I’ve since adjusted the headline of this article, which was, “Why You Can’t Yet Find The New Wikileaks Site On Google.” I added the screenshot above and made a few changes to explain the difference between its new domain name and that number that’s showing up. Read on….

Article Danny Sullivan from Search Engine Land

Read the full article here