Today, Yahoo announced a new tool named Yahoo Clues. Yahoo Clues basically gives you insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers.

The tool allows you to plug in one or two keyword phrases and it then plots the search trends of those keywords on the page. It shows you keyword popularity over time, searches by age and gender, income level, geographic location, “search flow” and related searches.

Let me take you through each metric for a comparison of iphone vs android on Yahoo Clues.

Here you can see the two search trends plotted over time:

Yahoo Clues

Here is a break down by age and gender:

Yahoo Clues gender

You can then click on a specific age/gender segment to see that women are more about searching for white iPhones while men are more about searching for jailbreaking iPhones

Article by Barry Schwartz from Search Engine Land

Read the full article here