One of the great challenges with search engine optimization (SEO) is getting people to understand what is involved in obtaining links to a web site. Too many times, they expect that an SEO will “just go get links,” without involving any investments of marketing time, development time, or cash (collectively, the “internal resources”).

The problem: it just doesn’t work that way. Website publishers must expect to be integrally involved in the process. If they aren’t, it will result in a bad link building campaign. Let’s look at a few different ways that an SEO could attempt to independently acquire links, and discuss the flaws with each.

Abstract model of Backlinks

Article by Eric Enge from Search Engine Watch

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