Facebook SEO: Of Links and Likes
Nov 10

“The next Google” label is heard from time to time, and since releasing their universal Like button, the focus has been on Facebook.

The idea is that all of these Likes means that Facebook now has access to proprietary data about the popularity of pages across a vast amount of sites. Talk has further grown as links to external sites were spotted in Facebook search results.

Facebook VS Google

Facebook vs. Google?

Right now, Facebook as a search provider is barely a blip, behind the likes of Ask and eBay, according to comScore. One obvious difference is that Facebook isn’t a search destination — people go to Google to search, people go to Facebook to be social. This number will stay low as long as Facebook isn’t a toolbar option and doesn’t allow searches from users who aren’t logged in.

Another considerable difference between Facebook and a traditional search engine is that links are used in judging credibility as opposed to the possibility of “Likes.” Many sites will never have Like buttons, which is a concern.

Article by John Greer, Search Engine Watch

Read the full article here

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  1. Like this article. Its all about versatility for me. I’m not naturally drawn to the social networking sites. I am drawn to building my business. The more I research, the more I believe in the “be everywhere” train of thought. I dont mean automated spamming, but with millions of pages to compete with you need to get noticed and any tool that allows you to increase peoples awareness of you has to be good.

    Search and Destroy! is one way I like to think of it. People search and then find you and you destroy the competition!

    I like this article, thunbs UP!

    oops!

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