Although YouTube isn’t the only option in video distribution, it’s hard to deny that if YouTube was a search engine, it’d be the number two search engine in the world behind Google.

A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote to content marketing to garner rankings for web pages. Given the amount of competition on the written web, ranking for video in YouTube may be much easier and — as an added bonus — top spots in YouTube often mean equally attractive position in Google’s universal search results.

Article by Garry Przyklenk, Search Engine Watch

Read the full article here