Being an international search guy, I’m often asked which is smarter: developing a multilingual strategy around a language or a country. Both strategies have benefits and challenges, but before you commence your program, make sure you know exactly your path. It’s much easier to get it right in the beginning, rather than re-engineering your site after the fact.

Although every need and budget is different, here are some benefits and challenges associated with each tactic.

Article By Michael Bonfils, Search Engine Watch. Read the full article here.