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Blog
Oct 11

The SEMValet team is thrilled to work on the launch of bodybathshop.com. This brand new web site is designed to meet the growing demand of aficionados of brands  such as I Coloniali.   The SEMValet team is involved throughout the process of web design, Paid search and social media.

I Coloniali Atkinsons

Stay tuned for more development as we’ll soon be testing a number of exciting campaigns.

Sep 11

A common misconception is retargeting can only be used to serve ads to customers who have previously visited a web site. Anyone has probably experienced seeing ads that resemble a product they have seen on a retailer’s web site.  And feel the ads are following them on the Internet. This is a highly effective method for advertisers, let alone arguable a better customer experience for shoppers.

But retargeting does not stop there. In a previous post, I described how smart marketers can use search retargeting as another way to attract more customers. Search retargeting, by showing ads to in-market shoppers who have searched for related keywords in the search engines, expand the poll of potential shoppers dramatically. You can now target customers, whether or not they have visited your web site.

Recently my new employer (Chango) unveiled 5 additional types of retargeting. It would not do any justice to go through those without showing the fantastic infographic they put together.

7_types_of_retargeting_chango

May 11

We are doing some exciting SEO work for U.S. Microproducts. For SEO specialists, it’s just great being part of a site revamp. It gives us the ability to provide overall direction and get involved early in the design process.

usmicroproducts_seo_semvalet

Welcome to U.S. products to our list of clients. US Micro Products specializes in providing engineered solutions for both standard and custom electronic products to a large variety of markets including the OEM, medical, industrial, automotive, computer, financial, point-of-sale, aerospace, and military markets.

Apr 11

Facebook page statistics is a gold mine of information when it comes to social media marketing. Unfortunately, not everyone except the admin would be able to access the statistics of a facebook page. But now, its possible to find out the demographics and statistics of any facebook page (almost) easily.

The new tool that let’s you do it is called LikeAudience. It lets you do two things.

One – It lets you search facebook pages by demographic. For instance, if you’re searching for pages where females, within the age range of 20-25, who’re generally happy flock, then you can tweak these settings, and search giving you the list of pages that has a matching profile of members.

Facebook Statistics Page

Facebook Statistics Page

his is a great tool for brands to fish out target audience (if it works well that is). As of now there seems to be a database of facebook pages and their user statistics, so the data we get while searching is not 100% accurate.

Article from Daily Bloggr

Read the full article here

Mar 11

Facebook as an advertising platform can be difficult for some marketers to wrap their heads around. If there is no literal “interest” in Facebook’s targeting interface some marketers will wipe their hands of the platform and declare, “My customers aren’t on Facebook” and go back to AdWords and AdCenter. #facepalm.

Facebook Targeting

Facebook Targeting

One group of people marketers would love to get their ads in front of are the affluent. There is no way to target strictly job titles, incomes, or property values on Facebook unless you think outside the box.

First, think about what Facebook asks the users to disclose:

  • Where you live
  • Education
  • Workplace
  • Religion
  • Political Views
  • People Who Inspire You
  • Favorite Games
  • Sports you Play
  • Sports Teams
  • Athletes
  • Activities/Hobbies
  • Interests
  • Music
  • Books
  • Movies
  • Television
  • Languages

Identifying what your affluent target market would reveal about themselves when prompted by these questions is the secret sauce.

Article by Merry Morud from Search Engine Watch

Read the full article here

Mar 11

You’ve spent hours developing your new blog and preparing to publish your first post. After months of hard work, you’re finally ready for the big unveiling.

The only thing you need now is readers.

Driving traffic to your blog is relatively straightforward – and pretty simple – if you’re willing to invest the time necessary to spread the word. Today we’re going to discuss the five top ways to spread the word about your blog, starting with content.

Tips Blog SEO

Tips Blog SEO

Content

Remember that old saying, “Content is king?” Well, consider it your mantra from now on, if it isn’t already. Your blog readers want valuable content they can use, not keyword riddled paragraphs they have to wade through to find a nugget of information.

Your readers aren’t the only ones demanding quality. Google and other search engines, with their latest algorithm changes, have made it their mission to weed out content farms and other websites with keyword-stuffed drivel.

Imagine that you provide high quality content. Then your readers are going to be much more likely to spread the word about your blog. So, while it’s not really a direct way to getting the word out about your blog, it is the most important aspect of getting people interested and driving traffic to your website.

Twitter

People love Twitter. It’s a fast and an effective way to get the word out about your blog and to share your new posts with your followers. Excited followers will re-tweet, spreading your message even further.

Build your follower base by following others in your industry. You’ll quickly find that when you follow one person, you will likely gain a slew of new followers that might be interested in reading your blog. Twitter regularly for success.

LinkedIn

LinkedIn can be a powerful networking tool and an effective way to spread the word about your new blog. If you don’t already have a profile on LinkedIn, invest the time in building one. Ensure that you complete as much of the profile as possible, and include links to both your blog and to your Twitter account.

LinkedIn allows you to post updates, much like Facebook, and attach files that your connections can see. Your connections will be alerted when you post a new Tweet. You can also join groups, another great way to get the word out about your blog, and expand your network through your connections.

Article by Daily SEO Tips Blog

Read the full article here

Mar 11

Facebook is not testing a second search box on its website and says anyone who sees such a thing might be the victim of malware or some other kind of third-party app.

Earlier today, an article on All Facebook showed a user-submitted screenshot that included a second search box adjacent to the regular search at the top of Facebook’s user interface. The second box included the text “Search The Web,” prompting much speculation about a possible Facebook-Bing deal and what it would mean for both companies, as well as for Google.

Facebook Search Featured

Facebook Search Featured

A Facebook spokesperson just sent us this statement via email saying that this is not a Facebook test and is likely caused by some third-party action or tool:

We are not testing the placement of a separate web search field and have no plans to do so. We believe the second search field or “Search the Web” box appeared on peoples’ accounts as the result of unknown actions by a third party targeting the browser (potentially a browser plugin or malware) unrelated to Facebook.
If people think their browser may have been affected by malware, we offer a remediation process which includes a free browser-based virus scanning tool built by McAfee. Users are required to run this Scan and Repair tool and clean their machines of malware before accessing their account.

Article by Matt McGee From Search Engine Land

Read the full article here

Mar 11

Brand searches frequently account for between 40 and 70 percent of all organic search traffic to a business website.

For service or product offerings, brand searches frequently signify that the searcher is “late” in the buy cycle and significantly more likely to make a transaction. Other times, these searches are conducted as a result off offline advertisement or reference from a respected influencer, such as a friend or a family member.

Regardless, branded search typically creates the highest conversion rates, the longest TOS (time on site), and the most pages/visit. In short, it’s your moneymaker.

It’s probably also the most neglected aspect of SEO.

Nightmare situations can frequently occur when negative content unexpectedly creeps into the SERPs of brand terms. This can include unfavorable reviews from companies such as Yelp or TripAdvisor. Additionally, unflattering blog posts or competitor squatting in search results can instantaneously have an adverse effect on sales.

Brand's Reputation

Brand's Reputation

Here are just a few ways to keep your branded traffic coming into your site with a positive outlook:

Socialize

Creating branded social channels are a great way to instantly populate your brand’s SERP with content that is completely controlled by your organization. Facebook, LinkedIn, and Twitter are great channels to get the ball rolling.

Additional algorithmic factors such as clickstream data and social sharing are expected to play greater roles over time, meaning significant (and natural) followership to these interactive content-sharing mechanisms will become increasingly important.

Evangelize

And no, I don’t mean sign up for 50 Yelp accounts. For local businesses, offsite user review sites are exceptionally important in earning consumer trust.

If a customer/client receives great service, don’t be shy about asking for a review. If you’re a bit more modest, keep well-placed buttons linking to the conversations on web pages, social sites, or offline marketing material. Additionally, setting up a Google Alerts or using more sophisticated tools such as Techrigy or Radian6 can help you locate both positive and negative boards and conversations on which to unleash your team of loyal ambassadors.

Frequently, many marketers feel powerless when up against closed conversations. In this case, try ramping up conversations on more powerful domains.

Article by John Lynch from Search Engine Watch

Read the full article here

Mar 11

In a test which could have significant implications to the world of online search, Facebook is testing the placement of separate web search field at the top of the site.

While it’s not known whether or not Facebook will make this a permanent shift, it’s substantial that the company would even consider having a second search box at the top of the site which sees over 250 million daily visitors.

The search box, which most likely directs users to the Bing-powered web results, would drive a substantial amount of search traffic. It would also potentially be a game changer for the ongoing duel between Microsoft and Google for web search.

Facebook Search The Web

Facebook Search The Web

While the battle is currently not even close, a Bing-powered search box at the top of Facebook would most definitely help to even the field. For the time being this is nothing more than a test, but if it were implemented it would dramatically boost Bing’s position in online search.

Article by Nick O’Neill from All Facebook webiste

Read the full article here

Mar 11

Yahoo Instant Search
He then moved on to the main reason for the event: Search Direct. The simple way to describe it is as Yahoo’s version of Google’s Instant Search but with richer content. It’s intended to apply to both the PC and mobile experiences (including tablets).

Irving reminds the audience that Yahoo developed a version of Instant Search years before Google (though Google Instant isn’t named). He argues that this is “much richer, much faster” than . . . the leading brand (my words).

Irving reiterates that Yahoo “cares deeply” about search. The Search Alliance frees Yahoo up to innovate around the user experience. Here’s a image of Search Direct, which is live now.

Yahoo Instant Search

Yahoo Instant Search

Answers Not (Instant) Links
Shashi Seth says this will totally change the landscape of search. This is “the first stop in that journey.” He went into a rapid-fire demo of Search Direct, which provides the speed of Google Instant — Yahoo claims it’s faster — but with more information (“Answers”). It includes rich results in the expanded query box.

Seth says that this represents the “next generation of search.” Search Direct has been in testing with users since late last year. He said that users search more and are more engaged with Search Direct than conventional Yahoo search.

Article by Greg Sterling from Search Engine Land

Read the full article here