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Case studies
College Hunks Hauling Junks ®
“SEM Valet ran a best in class Pay-Per-Click
campaign for us. They quickly understood
our unique requirements and delivered
beyond expectations.”

Omar Soliman, CEO College Hunks Hauling Junks ®

20,000 keywords and growing
30,000 impressions
1,500 clicks

About College Hunks Hauling Junks ®
Originally founded in 1995 by a group of college buddies to earn extra money for summer vacation, College Hunks Hauling Junks ® help residential and commercial customers get rid of those unwanted items. College Hunks Hauling Junks® has 29 franchises all over the US and was #156 on the INC 500 list of Fastest Growing US Companies in 2009.
College Hunks Hauling Junks® challenge
When College Hunks approached SEM Valet, they were looking to free-up internal resources in order to focus on their core competency: growing the franchise network. SEM Valet quickly developed a pay-per-click campaign in order to entice customers to make junk removal appointments online or by phone for the Washington DC flagship franchise. Every time a potential customer enters queries such as ‘junk removal’ or ‘bath tube disposal’ for example, a College Hunks Hauling Junks® ad will come-up under Google sponsored results.
SEM Valet strategy
Since the junk removal industry is highly competitive, SEM Valet decided to create differentiated ad copies (clean-cut employees) with a strong call to action (save $10 by booking online now). SEM Valet tested three different ad copy types and continued adjusting these as required. In addition, SEM Valet designed a geo-targeted campaign based on the inclusion of district names into the ad copy. For example, customers looking for ‘junk removal Virginia’ will see ‘Junk removal Virginia’ in the headline of the ad. They will also see ‘Virginia’ in the web link displayed in the ad.
The results
Overall, SEM Valet created a campaign that had more than 20,000 keywords and ad copies for the Washington DC area only. In a 60-day period, the campaign generated more than 60,000 impressions and 1,500 clicks with a whopping click-through rate of 2.4%.